Ethique Tone it Down Purple Solid Shampoo - 110g


 This gorgeous purple solid shampoo bar uses the power of beetroot to keep brassy tones at bay for those with blonde or silver hair. Jasmine and babassu oils give body and shine back to your hair without the need for fake dyes or sulphates. For luminous locks AND for extra protection against brassiness, ensure to use in combination with Ethique's Tone it Down Solid Conditioner. Use this bar in place of your regular shampoo for ongoing fantastic results. 

Save 3 x 350 ml plastic bottles and 2.7L of water with this bar!

Note from Tonia: "I have blonde highlights and not being able to find a toxin free shampoo that tones down brassiness has been a constant battle. After trying this bar and seeing that it not only foams up really well, it also actually does keep brassy tones at bay AND having as much hair as I do, I don't use anywhere near as much of the bar per wash as I thought I would. Plus being plastic free is a huge bonus. If you're blonde, do yourself a favour and give this bar a go." xx Tonia

Plastic Free. Certified Palm Oil Free. Cruelty Free. Vegan. Compostable Packaging. No added artificial fragrances or colours. Vegan. New Zealand Owned & Made.

$22.95 $21.75

sodium cocoyl glycinate, 

stearic acid, 


cocoyl methyl glucamide, 

Theobroma cacao (cocoa) butter, 

lactic acid, 

Orbignya oleifera (babassu) seed oil, 


brassica alcohol, 

Vegetable glycerine, 

Guar hydroxypropyltrimonium chloride, 

natural fragrance, 

Jasminum grandiflorum (jasmine) essential oil, 

beta vulgaris (beetroot) extract, 

benzyl benzoate, 

benzyl alcohol, 



Ensure hair is thoroughly wet. Wipe the bar several times through roots. Place the bar back down and work the product through hair with fingertips until it lathers up. Rinse out and follow using Ethique's Tone it Down Conditioner. Ensure to use in place of regular shampoo for ongoing results. 

Recently Viewed Products