Ethique Tone it Down Purple Solid Conditioner - 60g


This popular purple solid conditioner bar helps keep brassy tones at bay for those with silver or blonde hair. Jasmine oil leaves hair soft and hydrated, without the need for fake dyes or sulphates. For luminous locks AND for extra protection against brassiness, ensure to use in combination with Ethique's Tone it Down Solid Shampoo. Use this bar in place of your regular conditioner to continuously keep brass at bay. 

Save 5 x 350 ml plastic bottles and 5.1L of water with this bar!

Note from Tonia: "This bar definitely conditions and helps tone down brassiness, plus it's plastic free. I switch between this bar and Acure's Curiously Clarifying Conditioner. I have extremely long, insanely thick hair and it can take time to get this bar into hair that thick hence why I alternate conditioners. If you're blonde and want to keep those redy-orange tones away, definitely give this bar a try." - xx Tonia

Plastic Free. Certified Palm Oil Free. Cruelty Free. Vegan. Compostable Packaging. No added artificial fragrances or colours. New Zealand Owned & Made.


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cetyl alcohol

stearyl alcohol, 

behentrimonium methosulfate, 

Cocos nucifera (coconut) oil, 


Theobroma cacao (cocoa) butter, 

vegetable glycerine, 

Caprylic/capric triglyceride, 

benzyl alcohol, 

Panthenol (Vitamin B5), 

Jasminum grandiflorum (jasmine) essential oil, 

dehydroacetic acid, 

natural fragrance, 

beta vulgaris (beetroot) extract, 

benzyl benzoate, 



After shampooing with Ethique's Tone it Down Shampoo Bar, slide the wet bar down your wet hair 4-5 times. Place the bar down, then massage into your hair all the way to the ends. Leave in for 2 minutes then rinse. Ensure to use in place of regular conditioner for ongoing results. 

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