My Magic Mud carry a range of oral care products, more specifically for teeth whitening with their tooth whitening powder and activated charcoal whitening toothpaste range. Unlike mainstream companies, this American husband/ wife team only use thermally activated charcoal derived from coconut shells to make sure that no harsh chemicals ever come into contact with their products. The best part about My Magic Mud is that their activated charcoal products are clinically demonstrated to whiten teeth! Plus, their packaging is one of a kind. If you’ve used a charcoal toothpaste before and didn’t see results, this may be due to the product not having a high enough concentrate of charcoal. My Magic Mud will definitely whiten teeth with regular use. Give it a go!